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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
Robert Duncan
Reviewed in the United States on June 6, 2025
Big bait....bass size
larry slutz
Reviewed in the United States on May 24, 2025
This thing is way bigger than I expected. I bass fish with it. Crappie would have to be a state record for this bait.
Medontfunnytalk
Reviewed in the United States on May 17, 2025
The lure itself is probably fine but I received something that was very obviously opened prior and is thus used. The packaged was taped back together very sloppily. If I wanted a used one I’d have selected that option.
Mark Wambay
Reviewed in the United States on March 21, 2025
If I were a fish I would bite it! Can’t wait to use it-great color.
Emmanuel Thomas
Reviewed in the United States on June 17, 2024
Nice addition to your tackle box
TC
Reviewed in the United States on July 25, 2023
Good action White Perch love it
Daddy Boris
Reviewed in the United States on June 27, 2014
These lures are just another home run for the gang at Strike King! Came right on time and all together. Run true and straight right out of the package.
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